Is image everything? Well, for a lot of people it is, and it's no wonder. Studies have proven time and again that people are more likely to listen to someone who fits their idea of what that person should look like. In other words, if Bill Gates and Arnold Schwarzenegger are telling you how to lift weights who are you going to listen to? Now, you absolutely do not need to look like Arnold, but a little body sculpting never hurt anyone.
Our free guides lay out in painstaking detail the many exercises you can use to sculpt and refine your appearance. These are not guides for athletes, they're guides purely designed to help you build muscle that is aesthetically pleasing. Yes, there is a difference between building strength and athleticism and building muscle for appearance. The guides will include some basic info on nutrition, but for the full run down on how to best supplement your workouts see our "Strength Training Nutrition Guide" in the Nutrition section above.
Remember, you don't need to look any certain way but generally fit to be a personal trainer.